What's New

NEW STRUCTURE SHADES! A semi-opaque brown cashmere neutral with a touch of pink. Cashmere is versatile and perfect for all skin tones! Coverage Sem...

NEW STRUCTURE SHADES! Fast, Strong & Flexible Extensions in a Bottle This pink-brown shade has a lovely peach undertone and just enough opacity...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

Tortoise shell, stained glass, plaid… the possibilities are endless with 10 new Gelly Gel Polishes! These gel polishes are the perfect addition to ...

A deep midwinter plum with a hint of shimmer to celebrate our most beloved yuletide traditions. Also available in the Snowfall Collection. 15 ml S...

Ring in the new year with a spectacular countdown in glittery white gold—wishing you happiness and success! Also available in the Snowfall Collect...

Holiday wishes come true with this sparkly warm red—spread the joy! Also available in the Snowfall Collection. 15 ml Show me all the Snowfall coll...

A shimmery powder white—playing hooky and chillin' with my snowmies! Also available in the Snowfall Collection. 15 ml Show me all the Snowfall col...

Get your jingle on with chunky color pieces suspended in silvery green glitter that will have you feeling festive this holiday season. Also availa...

What happens under the mistletoe stays under the mistletoe! This creamy dark green is your perfect winter accomplice. Also available in the Snowfa...

Elevate your performance and enhance your extension abilities with the new MAXForm!⁣ Meet the brand-new MAXForms aluminum foil forms with increased...

THE PERFECT BALANCE IN SPEED AND POWER, DELIVERS EXCEPTIONAL PERFORMANCE! This professional manicure dust collector meets all the needs and wishes ...

THE PERFECT BALANCE IN SPEED AND POWER, DELIVERS EXCEPTIONAL PERFORMANCE! This professional manicure dust collector meets all the needs and wishes ...

COMFORT & MODERNITY The designers at SheMax have developed NEW LUXURY hand rests for beauty salons. Durable, non slip, and super reliable! This...

COMFORT & MODERNITY The designers at SheMax have developed NEW LUXURY hand rests for beauty salons. Durable, non slip, and super reliable! This...

COMFORT & MODERNITY The designers at SheMax have developed NEW LUXURY hand rests for beauty salons. Durable, non slip, and super reliable! This...

COMFORT & MODERNITY The designers at SheMax have developed NEW LUXURY hand rests for beauty salons. Durable, non slip, and super reliable! This...

THE PERFECT BALANCE IN SPEED AND POWER, DELIVERS EXCEPTIONAL PERFORMANCE! Manicure dust collector that fits perfectly into the professional nail te...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

Highly reflective sparkle and shine… the possibilities are endless with 6 new Diamond Gel Polishes! These gel polishes are the perfect addition to ...

This format is used for the smaller petals in the center of the flower. You can also use this format to make flower petals other than in the One St...